Apple is reportedly kickstarting production on its 2018 iPhone trio earlier than last year to avoid the fiasco which befell the iPhone X. The handset had gotten announced in September 2017, but only hit availability in November. Stock was scare even after it went up for sale and things only stabilized around December.
This might have severely impacted Apple’s momentum, as many outlets claim that sales of the iPhone 8, iPhone 8 Plus, and iPhone X have been lower than predicted. It looks like the company doesn’t want to commit the same mistakes it made last year, so it’s going to begin trial production on the 2018 iPhones by the second quarter of the year at the earliest.
That’s according to sources from Taiwan-based IC design houses who disclosed their beliefs to DigiTimes. Apple seemingly wants to avoid a repeat of the low yield rate of 3D sensor modules for the TrueDepth Camera system. This is especially important now, because all 3 new iPhones are said to be supporting Face ID.
An earlier trial production should in turn help push delivery schedules ahead and allow for enough units to be around come September when Apple typically announces its latest iPhones. This year, the brand will likely unveil a 6.1-inch LCD iPhone, a 5.85-inch OLED iPhone, and a 6.45-inch OLED iPhone.
The latest word on the street is that the middle option AKA the direct successor to the iPhone X will be the cheapest of the bunch. This is in contrast to previous rumors which alleged that the LCD option would cost the least. Hopefully, we’ll get a bit more clarity and some factory leaks as the devices go into trial production.