Apple is going to live stream its September 12 iPhone event in a couple of hours, but it’s doing something different this time. It’s going to broadcast the occasion live on Twitter for the very first time.
This doesn’t sound like a big deal for most brands, but Apple has always been choosy about its platforms. It restricted its iPhone event streams to its own Safari browser and Apple TV at first and later expanded to Microsoft Edge. Google Chrome and Firefox support only came around last year.
Apple Embraces Twitter
Apple broke the news about its new streaming home via a tweet, asking people to join it on September 12 to watch its event live on Twitter. It’s also telling them to tap on the heart button to get updates. The wording indicates, but doesn’t confirm, that the occasion will be watchable directly via Twitter.
Thankfully, Apple later told TechCrunch that it’s indeed planning to live stream the entire presentation on Twitter. The company’s had a weird relationship with the microblogging site for years. It joined the website in September 2011 but doesn’t have a single tweet to its name.
That’s because Apple is part of Twitter’s ‘Promoted Only’ ad product which lets brands send promoted tweets to users in an ad campaign. The best way to interact with the firm on the site is to contact the official Apple Support account. They typically respond to any complaints folks might have.
You can live stream Apple’s event via its dedicated website or Twitter at 10 am PDT or 10:30 pm IST. The company recommends watching it on an iPhone, iPad, or iPod Touch via Safari on iOS 10 or later, a Mac via Safari on macOS Sierra 10.12 or later, or a PC via Microsoft Edge on Windows 10.
There’s also the Apple TV option, but you’ll need to have a second-gen model with the latest tvOS software to AirPlay the occasion. Recent versions of Chrome and Firefox are allowed as well, as long as they support MSE, H.264, and AAC.