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Apple to take on Amazon Echo with its own Siri Speaker

Apple Mac Pro
Apple Mac Pro

Apple may have been ahead of the times when it launched Siri all those years ago, but the company has lagged behind Google and Amazon when it comes to expanding into people’s homes. This state of affairs may soon be at an end though, with a new report alleging that the Cupertino-based brand is going to launch its first home AI product.

This AI product will take the shape of a speaker, just like the Google Home and Amazon Echo. As per prominent KGI Securities analyst Ming-Chi Kuo, the so-called Siri Speaker has a 50% chance of getting unveiled at Apple’s WWDC conference in June. Apple tipster Sonny Dickson had previously predicted the same date.

That combined with the fact that Apple will probably want developers to work on apps for the Siri Speaker before releasing it makes a June debut very likely. It’ll probably hit stores at some point in the second half of 2017.

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Dickson believes that the Siri Speaker will feature a Mac Pro-esque trashcan design. Kuo delved into its features, asserting that it would feature excellent sound with 7 tweeters and a subwoofer. It could be positioned as a more premium offering than the Echo, likely making it more expensive as well.

Kuo thinks Apple will focus on promoting the AI speaker’s superior acoustics performance and computing power. The processor powering its operations may feature the same integrated SoC as the iPhone 6 or iPhone 6S. The device will probably work across macOS, iOS, and AirPlay.

Apple may go ahead and ape Amazon in terms of complementary accessories as well, with Kuo predicting an Echo Dot-like product fueled by Apple’s W1 chip in the future. The analyst says that the brand might be able to ship around 10 million units of the Siri Speaker in the first year of availability.