Apple’s been snapping up dozens of original TV shows from various creators, but no one knows just what it’s planning to do with all of them. The Information has a new report out in which it claims that the company is thinking of introducing a subscription bundle which includes these programs, Apple Music, and Apple News.
People familiar with the matter say that Apple is looking into offering a comprehensive subscription service to compete against rivals like Amazon which bundles video, music, and shopping into its Prime service. The iPhone maker has 2 separate services right now namely iCloud storage and Apple Music.
Apple’s 2019 Roadmap
Apple Music actually has 2 original Apple shows – Planet of the Apps and Carpool Karaoke: The Series. It’s not clear if the brand will launch a separate video platform for all the shows it’s been ordering. Some say it could just continue its current practice and release them as part of Apple Music.
The report asserts that Apple will begin by launching a news subscription product next year. The firm had notably snapped up Texture earlier this year. The digital magazine platform offers over 200 titles for $9.99 per month and is still active.
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Apple will probably fold Texture into Apple News, allowing iPhone users to benefit from the platform. The next step would be to create a services bundle which incorporates video content and Apple Music. Customers will still be able to sign up for each separately.
Sources say Apple might allow people to watch a portion of its original programming for free before packaging it with Apple Music and Apple News. Word on the street is that it’s planning to spend $1 billion on its video efforts, signing up names like Reese Witherspoon, Oprah Winfrey, J.J. Abrams, Jennifer Aniston, and M. Night Shyamalan.