Xiaomi is taking a beating from Apple on its own turf

While Xiaomi is slowing plotting on dominating the world smartphone market, it’s apparently losing its stronghold in its hometown and to none other than Apple. According to a new report, the iPhone has been a hot seller for the past few months and this has pushed the Cupertino giant ahead of the local brand.

CNET is reporting that the new information comes via market researcher Kantar Worldpanel ComTech. The data mention here was collected over a period of 3 months which ended in February. For each month, the Apple iPhone 6 was said to be the best seller in urban China where it managed to gain a market share of 10.2%, up from 9.5% before the 3-month timeframe.

iPhone 6 Plus

The larger sibling was also close behind as the iPhone 6 Plus managed to drop anchor at the number 3 spot. In case you were curious, Xiaomi’s own Mi Note phablet took the second place. However, since both Cupertino handset are at the top of the list, the overall market share for Apple in urban China leaped to 27.6%, putting the company at the number 1 spot.

Also read: Next-gen Apple TV to give 4K streaming a miss

Even with Xiaomi and other local OEMs offering high quality products at affordable prices, Apple-branded devices are still in major demand. This is the first time the Cupertino company has managed to surpass the former giant on its own turf and it has the latest iPhones to thank for that. The brand has also tied up with multiple carriers to offer its devices and according to Kantar Worldpanel research chief Carolina Milanesi, subscribers on China Mobile made up 59% of the total 27.6% market share recorded.

China is the world’s largest smartphone market which is what makes it a prime location for Apple and even with its foothold on the rise, we don’t see Xiaomi losing the fight anytime soon.