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Amazon slashes Moto G4 cost, but you’ll have to deal with lock screen ads

Moto G4 and Blu R1 HD

Amazon has come up with an intriguing offer for people out there who don’t mind ads as long as they get up to 50% off on the cost of a phone in the bargain. It’s now selling the Moto G4 and Blu R1 HD under the scheme, with more to follow.

Amazon has been following such a strategy for its Kindle line of products for a while now and claims it’s a hit among consumers, with the vast majority of them opting for the lower-costing option. It’s now hoping this success will extend to phones as well. Unfortunately, only Prime members can take advantage of this offer.

Interested buyers who happen to be Amazon Prime subscribers as well can snap up the new Moto G4 at $149.99, a $50 reduction from the device’s $199.99 retail price. If they’re in the market for something even more affordable, the Blu R1 HD is available at just $49.99, with yet another $50 taken off its original $99.99 cost.

Also See: Moto G4, Moto G4 Plus heading to the US on July 12

Both smartphones are being sold contract-free and will be out on July 12. It’s a bit of a devil’s bargain, since users will get the freedom of choosing any carrier but still have to deal with Amazon’s constant presence in their phones. The brand claims it’ll only be displaying personalized offers and ads which include things like deals and product recommendations.

Amazon’s reach doesn’t end there though, since it’ll also be stuffing the Moto G4 and R1 HD with its own apps. It’s not clear whether the bloatware will be system apps which eat up storage space and are hard to get rid of or normal ones which can be uninstalled.

You can pre-order the Moto G4 and Blu R1 HD via Amazon. The former is being sold at an additional $25 discount for a limited period of time.