Amazon has so very generously decided to let Kindle Fire HD users opt out of Special Offers, as long as they’re willing to shell out $15 extra for the tablet. While ads cannot be disguised as anything else even if the retailer decides to call them by a more appealing name, that’s the only way buyers can hope to get the Fire HD at the current rate. Or so it seems.
The point is that until the announcement was made, those who planned to lay hands on the device were looking at being stuck with a reading experience interrupted by ads. The company is now insisting that if users don’t want Special Offers, it’ll be happy to oblige; in return for $15, of course.
“We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We’re happy to offer customers the choice,” an Amazon spokesperson told various publications including TechCrunch.
With the Apple event due for this week and an iPad mini rumored to be in the works, it’s possibly one of the best moves Amazon could make to ensure sales of their next generation device don’t suffer. The new Fire is already up for pre-order through the retailer’s website. It is set to start shipping on September 14.
Those who want to opt out of ads on the Kindle Fire HD can cough up anything starting from $199 upfront, depending on the selected model. If Amazon sticks to the same system of setting people free of Special Offers, users should be able to make the $15 payment whenever they please, from the tablet itself.