Amazon wants to take full advantage of the fact that it’s the largest online retailer in the United States, in order to drive sales of its own products. It is focused so much on this plan that it has decided to ban listings of competitors like the Apple TV, the Google Chromecast and the Nexus Player.
All this is being done because these particular streaming devices do not offer support for Amazon’s Prime Video service. Those accessories that do support this video on demand offering will be left unharmed by the website. These include products under the Roku and gaming consoles from the Xbox and PlayStation ranges.
Through an email that Amazon is sending out to its sellers, it has cleared out the fact that they will not be able to create new listings of these products from now on. A post on Reddit by a seller has confirmed that he/she is indeed not able to create fresh listings.
As for those that already exist on Amazon, the company has disclosed that they will be pulling down the inventory on October 29, according to a Bloomberg report cited by Android Police. As it is, the move to ban certain products because they don’t support Amazon Prime is improper by all means. But this could also be a shadow move towards getting more people to buy its Fire TV line of products.
The Apple TV and the Nexus Player are eating up the sales of the Amazon Fire TV console, while the Google Chromecast is affecting the Fire TV Stick’s prospects. Removing these devices from the portal will not only mean big loses for their manufactures, but will also result in increased sales of the Fire TV offerings.