‘Airtel Mega’ Fixed Wireless Phone (FWP) Services launched by Airtel in India

Bharti Airtel's Sanjay Kapoor and Hemant Sachdev On July 6, Airtel, India’s leading telecom services provider launched ‘Airtel Mega’ Fixed Wireless Phone (FWP) services in the country. Airtel Mega aims to give the customer an innovative home phone service, with the advantages of instant availability, feature-rich instruments and mobility within the premises. Furthermore Airtel Mega FWP service comes with an added benefit of a unique after-sales service model.

Airtel’s FWP services in India operate on GSM network and are available in Postpaid and Prepaid tariff plans. The tariff is Rs.1.20 for a three- minute call to all local and intra-circle mobiles. But under Airtel Mega, a tariff of only 40 paise a minute will be charged for local as well as within a telecom circle, whereas for fixed lines, the call charges will be Rs.1.20 a minute.

Mr. Sanjay Kapoor, Joint President (Mobility), Bharti Airtel Limited, said, “The fixed line market in India is currently underserved (especially in smaller towns and villages), largely on account of inadequate infrastructure. Through Airtel Mega, we intend to make available home phones to all customers within “arm’s reach of desire”. The biggest advantage that Airtel Mega offers is the end-to-end service delivery (from booking to installation to after-sales) at the customer’s doorstep, which is another first from Airtel”

Airtel Mega is an offer which is meant to bring value-ads to customers including Hello Tunes, SMS, Caller ID, etc. Another offering of the service include free 150 minutes of calling every month to one Airtel mobile/ Airtel Landline, which is valid for a full year from the date of installation. Furthermore, customers will also get free 50 local and national SMS in the first month of subscription. They would also enjoy free Hello Tunes subscription in the first month of registration, plus one Hello Tunes free and also lower entry cost for existing Airtel postpaid customers.

Looks like Airtel is giving its customers one hell of a mega offer and is definitely makingits home phones available to all customers within ‘arms reach of desire’.

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