Philips has announced that it has partnered with the world famous crystal and jewellery company Swarovski to fuse lifestyle, technology and fashion. Philips and Swarovski have designed and developed a range of new and unique products that will take technology to a new level for women. The first line of products that will be launched this summer includes sound accessories and storage devices and is named the Active Crystals range.
According to Rudy Provoost, Chief Executive Officer, Philips Consumer Electronics, “Philips alliance with Swarovski combines two distinct and strong brands in order to create a unique proposition for consumers. The outcome of the alliance is a range of products that go back to the essence of what many women are looking for: The fusion of functionality and fashion through a unique combination of technology and elegance. We are combining luxurious design with the practical, everyday benefits of consumer electronics to complement Philips’ brand promise “sense and simplicity” and Swarovski’s brand promise of Poetry & Precision.”
The Philips and Swarovski alliance will focus on providing performance and class in their offering. The Active Crystals range combines the technologies of both companies to create high-end, yet unique products with a luxurious look and feel.
“The Philips and Swarovski alliance brings together the greatness of two companies with common values of uncompromising focus on quality, design and technological innovation,” said Daniel Cohen, Member of Swarovski’s Executive Board. “Both brands have distinct identities, rich histories and a passion to re-invent and enhance their value propositions, pursuing both brand repositioning and commercial goals. The result of this partnership will be a series of products that will provide women and consumers with meaningful and fashionable products that will enhance their lives.”
A limited collection from Phillips and Swarovski will be available for preview in June 2007 at Colette, the concept store in Paris. The complete Philips and Swarovski Active Crystals range will be commercially available in Europe, North America and Asia in August 2007.
So if you are a style conscious fashionable technology lover, then stay tuned for the product details and pricing which will be out soon.