Ensuring that things go smoothly for customers and users is one of the core tenets of customer service. No matter what domain you work in, if someone is paying you, you will want to ensure that they have the best experience possible, as that will make them far more likely to return.
Of course, every business has their own way of ensuring that their customers enjoy their experience, and those based on the internet have some specific methods.
UI and UX are two of the most integral parts of improving the experience for those who visit your site or use your app, so let’s get right into them. We’ll also take a look at UI/UX design services, so bear with us.
What is a UI?
The UI of a site or app is also known as the user interface, and it is the part that the user interacts with directly. In fact, the name is rather self-explanatory, as it is the interface that is used by the user. If you have experience in web design and development, then you know that the back end is not entirely user-friendly.
Essentially, the UI is the way that the customer interacts with the back end of the site or app. Without a UI, the user would need coding and programming experience to be able to interact with your website. Knowing all of this, it isn’t surprising to learn that UI is integral to the success of your business.
When setting up a UI for an app or site, you will want to make things as simple as possible, but you’ll still need to provide sufficient functionality for the user. Setting up a functional yet minimalist UI treads a fine line between keeping too many functions out of the user’s hands and oversaturating them with choices.
What is UX?
To understand UX (User eXperience), it is crucial to know the differences between it and UI. While user interface has to do with the actual design of the site or the app, UX is a more theoretical field that has to do with the overall relationship between a user and the business.
While UI will focus the buttons, the graphics, and related matters, UX will take a look at what customers expect from the business in general. In fact, UX is surprisingly similar to market research jobs. Keep in mind, however, that there are a few crucial differences between UX and market research.
The first part of UX is the analysis of what customers want, and this is one of the more integral aspects of it. Once you have analyzed the needs of your customers, you can then use that information to further optimize your site or your app, which is the main goal of UX. As you can see, UI and UX go hand in hand.
Conclusion
As you can see, both UI and UX are required to ensure that your online business functions smoothly. We hope that this guide has helped you understand the differences between the two terms.