The OnePlus One is certainly a hard to get smartphone and while the company has so far been offering its flagship through an invite system only, it has managed to sell quite a large amount of devices. We don’t have an official figure as yet, but we do know that it has surpassed the half million mark.
The OnePlus One went official back in April and it did have a rocky start in the market. Nevertheless, the company has managed to perform quite well considering that it has been offering a limited number of devices over the months. This has hampered sales, but it has its advantages since it helps the company avoid unnecessary risks.
Speaking to Forbes at the Dublin Web Summit, Carl Pei disclosed that the total sales of the One smartphone have passed the half a million mark and they’re stretching their goal to reach 1 million units by the end of the year. There’s just under two months left to go and if the company really wants to accomplish this goal, it’ll have to rely on selling as much as possible when it enters the Indian market in December.
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Like Xiaomi, OnePlus doesn’t really spend much on advertising. In fact, its budget for gaining publicity was just $300 which it used on Facebook ads. The company is basically getting the word out organically with help from its fan base and of course, the media.
OnePlus One specs at a glance:
– 2.5GHz quad core processor
– Android 4.4 KitKat (CyanogenMod 11S)
– 5.5-inch 1080p FHD display
– 3GB RAM, 16GB and 64GB storage options
– 13MP rear camera, 5MP front snapper
– 3100mAh battery
On an ending note, Carl Pei has disclosed that the company earns a ‘single-figure dollar amount’ on each phone they sell and this is basically why they’re capable of offering the OnePlus One at such a low price of $299 and up. Apart from India, the company is also planning to head into Malaysia.