Although having a mobile phone was a privilege in the past, nowadays it’s a real necessity. People want to know everything that is happening in the world, or in other words – everyone wants to be connected. According to a report for the United States, more than 77% of the population is using smartphones, which was a turning point for big businesses. A few years back, corporations realized that the excessive use of smartphones among the population was a highly important business tool. People were getting more and more attached to their smartphones through the years and this way of functioning made them adapt to the consumer’s needs and their way of life. This made it clear for businesses that the fast life people are living nowadays makes it inevitable for them to get informed through their smartphones as well as getting things done (ex. paying bills, ordering lunch, reading news, etc).
According to research done by Forbes, 71% of marketers believe that mobile marketing is core to their business, and 68% have integrated mobile marketing into their overall marketing strategy. This only shows us that handheld devices have made a huge impact and changed the way companies get in touch with their customers, how they attract new ones and most importantly how they stay on the market. Using numerous applications changed the way we order products, pay our utilities, book hotel rooms, they introduced new team communication tools and techniques, changed the way money is transferred, etc. Maybe your impression is that mobile apps are used by huge name brands like Walmart and Bank of America, but that’s not the case anymore. In recent years besides corporations, small and mid-size businesses started to position their apps on the market understanding that an efficient mobile strategy implies more than a mobile-friendly website.
After all, developing a mobile app is not rocket science. First things first, you need to have an idea on which you will build your future app. Find a decent software development company to work with and trust them with all the required coding for the app. In the early stages of the app development, choose a hosting platform that’s gonna be a perfect fit for your needs and budget as well. We strongly recommend considering the docker container hosting platform, as a hosting channel widely used in the development of mobile apps. One way or another, you will need to build two parallel apps both for Android and iOS operating systems, to make sure the app users experience full functionality on multiple devices.
Here are the top five reasons why you should develop a mobile app for your business.
#1 Increase your sales
The main drive of every business is making a profit. By using mobile apps customers are closer to products and services, now more than ever. Companies are even trying to convert customers to shop online because it’s more efficient for them as well. Nowadays, businesses are massively encouraging customers to shop from the comfort of their living room. Why? Because this way of purchasing goods allows the customer to look into products/services they usually won’t look at. Also, they have extra time while choosing and are more relaxed, thus making the probability of making a purchase a lot higher. All this leads to a customer satisfaction boost and satisfaction boost = sales boost.
#2 Building a brand
Building a brand is very tightly connected to the recognition of the brand. By being available to your customers, especially in our era of digitalization, massively helps your business and the products/services you offer to be noticed. Although small and medium-sized businesses are offering their products and services to customers through an application, the skepticism is still present as many of the small businesses are still doubtful about the possibility of being present on Google Play and App Store. To make a difference in the sea full of mobile apps, make sure you offer your customers something different than the competition. Make a move and be bolder than your main competitors! After all, one of the most important things about being recognized is being present.
#3 Brand Loyalty
As we mentioned before our environment dictates dynamic lifestyles and unlike in the past, people are not so loyal to the brand as there are a lot to choose from. However, the most important thing in these times is being present for your customers and being within their reach. There is still brand loyalty but businesses have to try harder to hold on to the customers and attract new ones. By using mobile apps, your customers are just a click away to some sort of discounts and gifts to make them feel special by using your product or services. This will also attract more and more people who already use your product/service to download the app.
This benefit is intertwined with the recognition of the brand and being present at all times. It’s very well known that when people have various options to choose from, you will have to try to keep your business in front of the eyes of the customers. There are few ways to make it happen such as using ads or influencers who are going to use your products/services and will make an immediate impact on the younger generations. Also, different campaigns will help your business sustain its visibility and presence.
#5 Providing better customer service
Listening to a customer’s opinion is always the best way to improve your products and services or to reassure that you are on the right track. One of the easiest ways to know what your customers really think about your product is via satisfactory questionnaires on your mobile app. Also, people tend to be more honest if they don’t have to share their opinion in person. Even though mobile apps at first seem like they are distancing the business from the customer `cause the human factor is missing, they actually can help your business be in touch with a much bigger group of customers. They will always be happy to know that their opinion matters and is taken into serious consideration.
Modern times call for modern measures. Adapting to a new way of functioning is fundamental for a business that strives to have success in today’s fast-evolving market. With all of the work activities and things to finish up at home, people usually don’t have the time to buy more that they need. Even if a customer decides to buy a product from the physical store, the customer will probably check the product online before making the final purchase. Don’t wait up, find a reliable software development company to work with and expand your business via a mobile app.