An unnamed partner has placed an order for 1 million BlackBerry smartphones, the company has revealed. This huge order will go down as the largest single purchase order in the company’s history. And this comes at a time when pre-orders for the Z10 in the US via major carriers have just begun to kick off.
According to the official word, an ‘established partner’ has ordered 1 million BlackBerry 10 smartphones and the company has said that shipment of the same is scheduled to begin immediately. Rick Costanzo, EVP of Global Sales for the Candian company shares his views on the matter. He asserts that such an order translates into a huge vote of confidence in the new OS.
The BlackBerry Z10 and Q10 were unveiled to the world at an event on January 30 this year and the new operating platform they run on adds several interesting features. It utilizes more of the screen and is optimized for convenient use. The Hub allows users to manage all their conversations, messages, notifications and more, while Flow adds a certain seamlessness to tasks.
Just recently we heard that Verizon Wireless would bring the Z10 to its customers and that those interested could pre-order the same. On the network provider in question, it sells for $199.99 with a new 2-year service agreement and will be made available on March 28.
Just before that, AT&T also announced a price for the handset and opened pre-orders. Also on a 2-year contract and selling for $199.99, the device is supposed to reach customers a little earlier, on March 22. And prior to all this, little-known carrier Solavei boldly brought the device to US shores unlocked.
At the beginning of the month, the company announced a software update which would give the Z10 enhanced battery life as well as improvements to the camera capabilities such as better clarity when shooting in scenes with low light. Video playback in the handset’s browser was also given a bit of a touch up.
Incidentally, the company will announce the results of its fourth quarter and year-end of 2013 in about two weeks’ time. The full effect this order of 1 million BlackBerry smartphones will have on the company’s shares and its standings on the stock exchange is yet to be seen though.