The Chennai telecom division of Bharat Sanchar Nigam Ltd. (BSNL) has become the first BSNL circle in India to introduce BSNL Tunes, a value-added ring-back tone (RBT) service, for its postpaid mobile subscribers. The BSNL Tunes services have been launched on the short code 567.
The company said that BSNL Tunes is an innovative, value-added ‘Ring back tone’ service, which will be provided to all its postpaid mobile subscribers in Chennai.
BSNL also said that BSNL Tunes service offers mobile subscribers in Chennai the option to set their favorite songs as ring back tone for all callers to listen to instead of the usual ring tone.
BSNL has teamed-up with OnMobile Asia Pacific Pvt. Ltd., to install the Ring back tone services for the South zone covering the 4 circles of Tamil Nadu, Chennai, Andhra Pradesh, Karnataka and Kerala. BSNL-Chennai telecom circle, Chief General Manager Veluswamy confirmed the launch of the services with the first commercial advertisement on the services on 9th of December 06. The services for the prepaid subscribers will be launched very soon.
Speaking on the occasion, Sidharth Sharma, National Sales Manager, OnMobile, said, “BSNL subscribers had been eagerly awaiting the launch of the Ring back tone services which had been launched by private operators more than one year back.”
Considering the intricacies of BSNL’s multi vendor network, the introduction of these mobile services is thanks to the enthusiasm and commitment of BSNL and the technical abilities of OnMobile in making certain the successful launch of these services for the Mobile subscribers of the South zone. The services on IVR are based on the tried & tested voice recognition technology that OnMobile Asia Pacific Pvt. Ltd. has been using to power the now famous BSNL IVR service 12555.
The BSNL Tunes services are charged at Rs.20/- per month for subscription & Rs.12/- per song selection as an RBT. The BSNL Tunes services can be subscribed to via the voice channel as well as via SMS for which subscribers are charged accordingly as per the BSNL tariff plan for the services.