Tech Shout!

World Space Satellite Radio, a leading international satellite-based digital radio service, announced its partnership with various global content providers like BBC World Service, TWI, and Radio Mid-Day, to deliver India’s first all-sports satellite radio channel, ‘Play’.

‘Play’ will feature complete cricket coverage, as well as coverage of sports like Formula One racing, tennis, rugby, football, hockey and golf. Programming will include news, live call-in shows with Indian sports experts and sports information such as top-of-the hour reports, celebrity appearances and sports desk programs.

‘Play’ will be the only channel to offer all sports, all the time with both a local perspective and a global reach for the entire subcontinent of India. Content providers were selected based on their collective ability to deliver the right mix of original and archival programming, sports personalities and an on-the-ground network of production talent.

World Space Satellite Radio, one of the world leaders in satellite-based digital radio services, today announced that it has teamed with global content providers, including BBC World Service, TWI, and Radio Mid-Day, to deliver India’s first all-sports satellite radio channel, ‘Play’.

TWI’s Head of Radio Carolyn Smyth said, “World Space has created a stellar group of content providers for ‘Play’, and effectively leveraging TWI’s long-standing relationships in the sports world will help to ensure its success. In addition to our extensive experience in maximizing radio sports rights, we are also pleased to offer our documentary and event programming expertise, Smyth added. We believe that subscribers in India will respond very positively to this new World Space service.”

Neil Curry, Senior Commissioning Editor, BBC World Service, said the “BBC is delighted to be selected by World Space for global sports reporting. BBC World Service is proud of its reputation as the leading international multimedia broadcaster benefiting from the world’s most comprehensive newsgathering networks, with hundreds of specialist correspondents and journalists right across the world. With editorial independence and expertise at the heart of our coverage, we’ll deliver the World Space subscribers top-quality sports programming specially targeted to listeners in India, giving them the global perspective of sporting events.”