Hutch gets renamed as Vodafone in India

Hutch gets renamed as Vodafone in India

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Hutch and Vodafone logos From Orange to Hutch and now Vodafone! This network operator has surely made loads of transitions in terms of not only in its logo colors and names but also in its services.

20th September 2007 is the day when Hutch shall be rechristened as “Vodafone” in India. Let’s bid adieu to the ‘pink’ of Hutch and welcome the corporate red colored logo of Vodafone Essar.

Vodafone had acquired 67 per cent in Hutchison Essar from Hong Kong-based Hutchison Whampoa a few months ago, in a move to enter the rapidly emerging Indian market.

Global player Vodafone completed the acquisition of Hutchison Essar in May 2007 and the company was formally rechristened Vodafone Essar in July 2007.

And if you think all this involves stacks of moolah (well we thought the same too) then think again. According to Harit Nagpal, the director for marketing and new businesses at Vodafone Essar, the re-branding is taking place at an “extremely” low cost. Without revealing the exact amount, Nagpal stated that the amount was much less than Rs 500 crore that is being talked about.

TV ads will kick off from Thursday night, while the print advertisements will appear on Friday, September 21. The logos too will be changed on Friday at prominent locations and shops.

Speaking about the logo change, Nagpal stated that the theme of this switch will be that of Hutch becoming Vodafone and there will be no other message at this point. “The first phase will be the key cities where the change will take three to four weeks and the next phase will be the next tier of cities that will take another three to four weeks,” Nagpal said.

According to Nagpal, the changeover message will be communicated to 35 million customers and four lakh shops where the logos will be changed.

Asim Ghosh, managing director, Vodafone Essar said in a press release, “We’ve had a great innings as Hutch in India and today marks a new beginning for us. Not as a departure from the fundamentals that created Hutch, but an acceleration into the future with Vodafone’s global expertise.

11 COMMENTS

  1. I don’t understand the need to re-brand hutch to vodaphone and spend millions on doing it,they could spend the same on improving and dilating the service

  2. Well if the company is sold out, the new owner will definitely like to have his name over his product.

  3. i like the vodafone red, so we now have a global player. airtel, bsnl, tata , reliance all are indian companies. lets see if this new bloke from england can score some points.

  4. its gr8 that a global player is taking on but the services are getting really dull in the mean time that it re-brands.

  5. my HUTCH as well as VODAFONE number is 9920468145.
    I got sms to change my ID & password for online hutch site for viewing bill details. But how can I do this? Vodafone-India-Mumbai site is not opening.
    It is highly appreciable that facility of hutch is continued to vodafone also.
    As early as possible internet connectivity through mobile to computer may please done possble at minimum rate. Sometimes signals are weak in Uran SEZ area. Kind notice may please be taken. Information sheets may please be sent with the bills so as to enable to avail facilities given by Vodafone on this change.
    thanks
    truely yours
    dilip p. vispute

  6. I am highly impressed by the thought of advertisement. The way of convey the message amog the indians is very effective even they have not used a star for this purpose.

  7. Sir,

    I am also one of the Hutch simcard holder. Now it has been changed as Vodafone. I really welcome the change because Vodafone is a worldwide well known mobile especially in England & UK. I am having one doubt please clarify it. In my mobile Vodafone symbol is not showing, when I contacted the customer care they told that type VODAFONE & send sms to 56565. After doing so, name has not been changed. Please let me the ways to succeed.

  8. Hi,

    this is to bring in your kind attention that i am using your vodafone number since last 7 months & now you people have started distubing with your services. There is a bhojpuri caller tune have been activated on my phone which i don’t even understan. I had words with you customer care executive sunny kumar & his seneior however they people blaming me for the same rather than helping me out in this. I din sent any request to activate any caller tune on ma phone. you people have also deducted my money for the same & i usually get sms from vodafoe which always disturbs me… Is it the way you make your subscriber feel guilty to associate with you?

    pls deactivate this caller tune with in coming 24 hrs or i will sue your company.

  9. I like Hutch and I also like Vodafone, but the PINK Colour is my favorite. Please use the pink in Vodafone symbol.

    And I waiting for more options in vodafone.

    Thanks
    Hari.

  10. Dear all,
    Too much bill, you people are charging for wat we want to no a single details of numbers,how many calls we had done,kindly send us indivaduly,bill or make us to check online details.

    Thank you

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