Tech Shout!

Apple has just announced a new service for its iTunes service. The new service, called Complete My Album allows customers to turn their individual song tracks into a complete album at a reduced price. Apple has managed to provide this offer by giving their customers a full 99 cent credit for every track they have previously purchased from that album.

The new Complete My Album offer from Apple offers customers up to 180 days after first purchasing individual songs from a qualifying album, after which they could purchase the rest of that album at a reduced price.

So, when users buy any song on iTunes, the corresponding album will immediately appear on their personalized Complete My Album page with a reduced price listed.

For instance, a user who has already purchased there 99 cent singles, decides to buy the corresponding $9.99 album, he or she would be able to download the remaining songs to complete the album for just $7.02, without having to buy the singles again.

According to Thomas Hesse, president, Global Digital Business and US Sales, Sony BMG Entertainment, “iTunes continues to revolutionize the digital music industry by offering music fans innovative ways to explore and enjoy new music. With Complete My Album, iTunes I giving music fans the best of both worlds- the ability to discover great new music by buying just the single and a credit toward the purchase of a complete album.”

For a limited period of 90 days, Apple said it will make the “Complete My Album” offer retroactive to users who purchased tracks dating back to the launch of the iTunes Store four years ago.

Well, Apple, the company that popularized selling songs online for 99 cents each, now wants their customers to gain interest in purchasing complete albums. This offer makes a lot of sense actually, since a lot of people who purchase a single track wonder why they have to pay for that track again, if they purchase the whole album.