Hitachi and Casio mobile phones introduced with E Ink Vizplex flexible displays

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Hitachi and Casio phones with E Ink

The Casio Hitachi Mobile Communications Co. of Japan will be now featuring E Ink Vizplex Imaging Film based displays, from E Ink Corporation. The CH-mobiles that are claimed to be the world’s first clamshell style mobile phones will be using the E Ink’s secondary display technology on the outside, announced E Ink.

“We wanted features such as outdoor sunlight readability, 180 degree viewing angle, extremely thin, rugged, flexible display that consumed very little power,” said Satoshi Shirasawa, Marketing Manager for CHMC. “E Ink’s electrophoretic display technology provided all that and more, something we could not get from other display technologies.”

The electrophoretic display gives wide viewing angle, sunlight readability, ruggedness, ultra thin profile and low power consumption claims the company. They provie stylish secondary displays without adding to the thickness or weight of the cell phone display and gives an advantage of long battery life.

“Fashion is a key driver in today’s world,” said Sriram Peruvemba, Vice President of Marketing, E Ink Corp. “E Ink offers a smart surface that changes the design and brings mobile phones to the fashion forefront of technology.”

The E Ink display, measuring 2.7 inches diagonally is available in 96 different images of stylish animations. These get activated when the cell phone receives a call or a message. The Hitachi W61H serviced by KDDI (au), designed by Japanese designer SeKiYuRiO, was the first of these products and resembled a perfume bottle.

The G’zOne Casio Model will be launched later this year which is also serviced by KDDI (au) and will feature “Silhouette display”. The design details of the G’zOne Casio will be revealed on Casio’s official website.

The E Ink is also planning to release many more different products like the next generation of its segmented display cells (SDC) and a new controller for active matrix displays. The advancement for the active matrix displays will enable menu options and pen-input. The company is also offering prototyping kit for each of its product. Further information on the same is available on www.eink.com.

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