Tech Shout!

Haven’t got enough of social networking? Get ready for some more, with some difference though!

Today, mobile marketing company Juice Wireless rolled out its all-new JuiceCaster service in India. Unveiling the very first unified mobile and web social media application in the country at a press event in Mumbai, this latest launch is perfect for all tech aficionados and IT professionals in India. All users having camera-enabled camera mobile phones can use JuiceCaster to create and consume rich media content from their handsets and the internet, and can then automatically share it with their friends and family.

Though there have been a slew of social networking services being introduced in the Indian subcontinent, JuiceCaster stands out from the rest since it is the first and only mobile phone-based, comprehensive social networking and user-generated content experience. It automatically connects a mobile phone user’s pictures and videos with several online social networking sites including MySpace, Facebook and Orkut.

Cross-platform content is available on the easy-to-use application, making it apt for distributing and sharing mainstream and user-generated content.

Nick Desai, CEO of JuiceCaster said, “JuiceCaster is a full social network right on your phone, perfect for Indians who have a well deserved reputation for being very tech-savvy and enthusiastic users of mobile technology.” Adding, “India is strategically important for JuiceCaster. It’s a naturally social market and we’re making the sharing of pictures and videos among friends and family as easy as sending a text message.”

There are several activities that users can perform at JuiceCaster. First and foremost users can capture pictures and videos on mobile phones and share them with family, friends and everyone you want to show the content to. If you’re simply bored with the same set of friends (that’s so mean of me!) then you can sneak into others’ pictures and videos from your handset. Additionally, pictures and videos can be published directly from the phone onto web-based social networking sites.

Additionally, JuiceCaster’s groups feature, allows users to share pictures and videos straight from their phones instantly to a number of people in only one click. Users can create groups on JuiceCaster.com and import contacts from several top sites and desktop contact management systems such as MS Outlook.

JuiceCaster can be accessed through the following platforms and applications:

JuiceCaster Mobile – a native downloadable mobile application

JuiceCaster WAP – an application for any phone with a WAP 2.0 browser

JuiceCaster Player – a Web-based application which can be put on any blog or website that allows widgets

Mobile Video by JuiceCaster – a customer application for Facebook

JuiceCaster D – an executable desktop application

Currently Juice Wireless is in talks with major Indian operators about key on-deck launch plans for the Indian market. Additionally, the company has a strategic alliance with Hyderabad-based Mavin Infotech for content monitoring and development, along with an additional application development center in Delhi.