Tech Shout!

Today, MAUJ, India’s leading wireless solutions provider, and the flagship brand of People Infocom, announced a tie-up with Bollywood beauty Sameera Reddy for exclusive personalized Mobile VAS content.

Present at the event was Manoj Dawane, CEO-People Infocom (MAUJ), Anupam Mittal, MD & Chairman, People Group, Rajiv Agarwal, CEO & Director, Essar Telecom, and of course the most alluring and elegant Sameera Reddy.

The event that was held at a glitzy hotel in Bandra, Mumbai saw all of the above mentioned personalities unveil the personalized Mobile VAS content.

For this, MAUJ has developed various Sameera Special products as part of the Sameera Reddy VAS content. These will include ring tones, SMS tones, alarm tones, caller ring back tones, themes and wallpapers.

Manoj Dawane commented on the occasion saying, “We are delighted to partner with Sameera Reddy. Bollywood remains the most popular source of entertainment in India, and hence we are working towards bringing more and more Bollywood content and new products to our consumers. This tie-up with Sameera Reddy is an apt vehicle to drive our objective and further highlight our commitment to the consumer.”

The SMS tone says, “Boss. Sameera here. There’s an SMS for you”. And for those who want the beautiful Sameera Reddy to wake them up in the early morning, there’s an alarm tone that says “Good morning sweetheart. It’s time to start your day.”

Rajiv Agarwal said, “Bollywood VAS services are extremely popular amongst the masses, and this tie-up with MAUJ will certainly drive in footfalls at the retail outlets.”

And if you feel as though you cannot seem to get enough of this beauty, and you wish to see and hear her in all aspects of your life, then a special ‘Sameera Mobile Assistant’ feature will do the trick for you. This feature includes three wallpapers of Sameera Reddy, two animations, two alarm tones, two SMS tones and three ring tones all at a single price point of Rs.50.

Sameera Reddy lit up the stage with her beauty, elegance and wit. She said that even in the most remote places in India, people, especially children are very well aware of how to use mobile phones. In such places, kids even teach their parents how to operate phones. It’s no wonder then that she decided to be the first to enter into such a partnership with MAUJ offering content that will enable customers and obviously fans to have access to this content wherever they may be.

“I think it’s a fantastic opportunity, which came by me when the MAUJ team approached me with this concept, and I immediately decided to embark on this venture with them. The mobile medium has grown at a phenomenal rate these last few years and I feel this is a fabulous and extremely personalized platform to reach out to my fans,” said Reddy.

Anupam Mittal said that in order to market this particular venture, they plan on driving operators to push the content to their various customers. Besides, there will also be a number of in-store promotions, said Rajiv Agarwal.

The Sameera Reddy Mobile VAS content will be available through all telecom operators across India.

This newly unveiled Sameera Reddy Mobile VAS content is sure to send all her fans into a tizzy.