Tech Shout!

Mobile phone content provider Hungama Mobile has entered into an agreement with Paramount Digital Entertainment, a global producer and distributor of film-related entertainment. Together the companies will localize and distribute Paramount-branded mobile and interactive content in the Indian market.

This partnership between Hungama Mobile and the Viacom-owned Paramount Digital Entertainment will make the latter’s wireless and interactive content available to over 200 million mobile subscribers in India.

The two companies will also combine their strengths and experiences to deliver world-class, advanced technology-based, interactive and entertaining mobile content which will include themed logos, polyphonic ring tones, animated wallpapers screens, mobile games, video clips and applications among other services in Paramount’s catalog.

Further, Hungama Mobile and Paramount Digital Entertainment will work together to carry out synergy promotions in the new media space for previous catalog titles as well as future Paramount releases.

According to Pradeep Mittur, Paramount Digital Entertainment Vice President, Interactive and Mobile Entertainment, Asia Pacific, “With extraordinary growth and more new mobile subscribers than any other country in the world, India presents a great opportunity for our rapidly expanding global business. This is the first time that Hollywood content of such diversity, quality and size will be made available to the Indian consumers. We are looking forward to offering innovative and popular digital entertainment to Indian users.”

“Hungama Mobile being the market leader, with a comprehensive distribution network and proven skills in movie-based content was selected as our strategic partner through a vigorous process. The Indian telecom market us the fastest growing market in the world, adding 8.5 million new subscribers each month.”

Neeraj Roy, MD & CEO, Hungama Mobile commented on this milestone saying, “Our success stems from the strength of Hungama Mobile’s digital distribution network and the numerous new applications and services that we successfully execute with all carriers in India and South Asia. Our agreement with Paramount Digital Entertainment is a significant testament to our best-in-class infrastructure, technology, quality, distribution and innovative marketing skills.”

“Having established ourselves as the undisputed leaders in Bollywood content, we are looking forward to leveraging our niche experience in content development and mobile technologies and aim to be the pioneers of Hollywood content for the Indian market,” Roy added.

The Mumbai-based Hungama Mobile will localize and distribute a wide range of mobile- and Internet-based entertainment for a select mix of Paramount’s extensive library as well as for upcoming movie titles.