Tech Shout!

Soon, Indian mobile users will get Mobile ESPN on their phones. India’s leading wireless solutions provider MAUJ together with the flagship brand of People Infocom has announced a tie-up with Mobile ESPN.

As part of this tie-up, MAUJ will manage the integration of the short code ‘3776’ and the WAP destination for ‘Mobile ESPN’ services in India.

In fact as part of this deal, MAUj will enable the Mobile ESPN services on its proprietary Armada Platform for all the on-air interactivity, sports updates and alerts services on the short code.

Besides, MAUJ will also be responsible for the distribution of rich multimedia content through the WAP sites and on-device portals for all sports services.

Additionally, MAUJ who is known for its technical and operational expertise will help Mobile ESPN develop unique sports-based applications and sports services on the operator platform.

In fact, in the recent past, MAUJ has successfully managed and carried out activities for the sports broadcaster ESPN. MAUJ had managed the Afro-Asian Cup WAP Zone in August 2007 where the video content was provided live to the end user. The video content was provider with a lag of just 15 to 20 minutes.

Mr. Sanjay Kailash, EVP Ad Sales & New Media, ESPN spoke about the tie-up saying, “MAUJ is a leading enabler of Mobile VAS services in India and is one of the best in the industry today. We are happy to work with them for managing the service integration of Mobile ESPN.”

Mr. Manoj Dawane is the CEO of People Infocom (MAUJ). He commented on this tie-up and said, ““We are delighted that Mobile ESPN has chosen us to run and manage their shortcode and WAP destination ports. Today sport is a very popular source of entertainment in India and hence this tie-up will help us provide our customers with a wide choice of new and innovative products on the mobile platform. We have worked with ESPN STAR Sports earlier as well, and the experience has been outstanding. We are sure that this partnership will be a positive one as well.”