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Sprint Nextel offering Loopt friend-tracking service

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Thursday, July 19th, 2007 | Related entries: General, Mobile Phones, Telecom

Sprint Nextel has announced that it will be offering Loopt’s “friend finding” technology to let users track their friends. Loopt already offers the location-based service on Boost Mobile, which is an auxiliary of Sprint. The friend-tracking service makes use of Global Positioning System chips in phones to let subscribers to see where their friends are situated.

Sprint Nextel Offering Loopt friend-tracking service

And if you are worried about your privacy, then you can hide from anyone on your “buddy” list at any time. This is similar to Yahoo! Messenger where you can be invisible to some people or the entire buddy list altogether. Also, Loopt subscribers must give other Loopt users permission to track them. Not only that, there is a feature where users get an alert if a friend is in close proximity, which will make it easy to find someone at a mall, movie theaters or even around town.

Sam Altman is the chief executive officer and co-founder of loopt. He says, “The most common mobile question in the world is ‘Where are you?’ and we are thrilled that loopt will be able to answer that question for Sprint customers who decide to participate. The way we communicate on the mobile phone is about to transform forever, as loopt on Sprint puts an end to missed connections and facilitates real-world interactions.”

Sprint Nextel also stated that loopt will be available on more than 25 Sprint and Nextel phones. As for the charges, the service will cost the users $2.99 (approx. Rs. 120) per month along with standard data charges. I think this service will be very useful for people who socialize a lot as well as parents who have children who keep on running away all the time when they got the movies or are visiting malls and big departmental stores.

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One Response to “Sprint Nextel offering Loopt friend-tracking service”

  1. Jonathan Salem Baskin Says:

    I think loopt and other services like it represent only the start of the development of brand benefits for mobile carriers far beyond the social mapping functionality…someday creating communities out of carrier networks that provide recommendations, referrals, and other services. I’m a little surprised that Sprint didn’t even bother to mention it, although the news wasn’t suited to YouTube sharing and the other useless endeavors that pass for viral branding these days. I’ve written about this in some detail on my blog, DIM BULB, at http://dimbulb.typepad.com,if you’d like to check it out. Thanks!

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