Tech Shout!

Finish phone-maker Nokia together with Enpocket, a mobile advertiser have announced that they have entered into an agreement. In this deal, Nokia will acquire Enpocket.

Enpocket a privately owned company with its headquarters in Boston, Massachusetts, USA provides technology and servicesthat allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world.

By acquiring Enpocket, Nokia will be able to accelerate the scale of its mobile advertising business.
The phone manufacturer will leverage Enpocket’s platform and strong partnerships with advertisers, publishers and operators.

Besides acquiring Enpocket’s key assets in this transaction, Nokia will also gain a team with strong expertise in global mobile advertising across disciplines.

According to Tero Ojanperä, Chief Technology Officer, Nokia, “Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket’s mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market.”

“Enpocket and Nokia are combining to provide the leadership needed to define, build and standardize globally the business of mobile advertising so that brands can easily and efficiently engage consumers on their personal devices,” said Enpocket President and Chief Executive Officer, Mike Baker.