Tech Shout!

Saregama India, a leading music company in India, has just entered into a new segment for the launch of Saregama Mobitunes Cards.

Saregama Mobitunes allows mobile users in India to download their favorite music as ring tones, caller tones and songs directly onto their handsets.

The best part is that Saregama’s Mobitune cards can be used across all service providers in India.

Mr.Atil Churamani Vice President A &R, Publishing and New Media commented on the launch saying “We initiated this concept after a thorough research on the consumers’ usage pattern. We realized that ring tones is considered only a youth thing. Middle – aged people, housewives weren’t even aware of the availability of the variety of ring tones.”

Interestingly, Saregama is the custodian of almost half of the music ever recorded in India with over 3,00,00 songs, 23,000 artists and 50,000 contracts. Thus, by entering this new segment, Saregama will be offering a wide choice of music to all music lovers as ring tones etc.

“Our Mobitune Cards has greater choice in content, provides complete choice on formats and have sharability. We are trying to emphasize on the fact that your ring tone talks about your personality and we are providing diverse set of users the vast availability in the industry.” Mr.Atil Churamani.

The salient and unique features of Saregama Mobitune Cards:

Can be used across all service providers

Greater choice of content Eg: Instrumental, Bollywood, Indipop or International

Customer can be a pre – paid or a post paid user

The ring tones can be downloaded on different handsets

Complete choice on the format – polyphonic, monophonic and true tones

Saregama’s Mobitune Cards are available at all leading music stores. This card will also be available as a free insertion in all Saregama audio CDs as well.