Tech Shout!

Finnish phone maker Nokia has collaborated with BharatMatrimony. As part of this tie-up, Nokia device owners in India will be able to use BharatMatrimony services via Nokia Catalogs, which is a mobile ‘shopping mall’ that offers a variety of content, applications and services on exclusively on Nokia handsets.

According to Murugavel Janakiraman, CEO, BharatMatrimony Group, “We at BharatMatrimony firmly believe in the power of technology and have been continuously innovating features to simplify the process of match making. Through this collaboration with Nokia and Mobile2Win, we are happy to take our matrimony services into a new platform, thus benefiting customers on the move. This will also help us reach out to a wider audience.”

In order to access BharatMatrimony’s service via Nokia handsets consumers have to follow these steps:

Register and list a profile

Pay and search for profiles of potential spouse

Contact a profile you are interested in

Engage a background verification service

In the near future, BharatMatrimony on Nokia devices will also offer features such as support for videos, images and voice introduction, as well as a click-to-call facility.

Moreover, in an effort to reach out to consumers across India in a better manner, the service will also be offered in multiple Indian languages.

Nokia Catalogs offers consumers a wide range of content on Nokia devices ranging from entertainment-related ring tones, branded Bollywood content, to games and productivity applications. Users are thus able to access Nokia Catalogs from just about anywhere on their mobile phones.

According to Lee Epting, Vice President, Forum Nokia, during her recent visit to India, “By offering customized content for each country, Nokia Catalogs strives to deliver a unique and personalized experience for consumers around the world, and our goal remains unchanged - to revolutionize the way consumers can access relevant local services from their mobile devices.”

She further added, “BharatMatrimony is a great service that caters to Indian consumers who are seeking partners. Thanks to the collaboration that we have with BharatMatrimony, Nokia is now able to offer this service to more people all over India via a downloadable application that can be found in Catalogs, providing them with all the necessary information they need about prospective partners,”

BharatMatrimony is the newest addition to the long list of content providers offering exclusive music and entertainment content and services. Some of the other well known companies include Warner Bros., Jamba, Electronic Arts and Sony Pictures.