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Virgin Mobile allows users to earn airtime with SugarMama

* * * * ½ 15 Votes
Wednesday, May 31st, 2006 | Related entries: Mobile Phones

Virgin Mobile Logo On Tuesday, Virgin Mobile USA launched a new program called “SugarMama”. This new program allows its users to earn airtime just by viewing advertisements. The user views the online ad, and then has to provide feedback to the advertiser on what they saw. SugarMama offers consumers up to 75 minutes of free talk time per month.

Microsoft’s Xbox division; PepsiCo Inc. and Truth- The national youth anti-smoking initiative are the three national brands that initially signed on to the service. This service is powered by Ultramercial which is a California based internet advertising firm, which specializes in offering incentives to users that watch its client’s ads.

“This is truly a win-win situation for everyone involved,” Virgin Mobile USA CEO Dan Schulman said. While customers would be able to earn free minutes, advertisers would gain an easy way to target Virgin’s young users, who are a key demographic in the growing mobile advertising space.

SugarMama is the result of testing with its customers, Virgin Mobile said. Users will be required to opt into the service after certifying they are 13 years of age or older and filling out a demographic profile. From there, the user would need to watch a video advertisement, and then be able to answer several questions to ensure they understood its content. Correct answers would equal free airtime. Additionally, users could opt into text messages for the opportunity to earn more minutes.

Virgin has high hopes for the new service. “Our customers are the first to try new things and often convince others to do the same,” chief marketing officer Howard Handler said. “They are passionate about the brands and music they associate with and, like Virgin Mobile itself, they are not afraid to be different.”

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33 Responses to “Virgin Mobile allows users to earn airtime with SugarMama”

  1. carmell harris Says:

    i really need air time i think that i would be good for me

  2. natalie Says:

    thanks for letting me know about this and i really need the minutes because i am down to .03 and i need to have my minutes in case something happens to me when i am on my way home. thanks again natalie

  3. michelle Says:

    please i want that

  4. John Bradley Says:

    Prepaid airtime is exspensive and never lasts long enough.Cool offer.

  5. Garrett Says:

    I Really Like The fact that we virginmobile users actualy get the chance to earn free minutes just by logging on to this site and typing how we feel about our awsome Phones.

  6. Garrett Says:

    Up To 75minutes A Month Just By Applying Feedback.Thanks Virgin Mobile

  7. Tiffany White Says:

    Thankyou virgin mobie I am looking forward to get free minutes on my phone.

  8. rashard china Says:

    I need it

  9. steven Says:

    help me get free minutes

  10. steven Says:

    hurry hurry no rushin u srry but help a brotha out

  11. russell varize Says:

    how do i get to this page for free minutes

  12. russell varize Says:

    i don’t understand how to do this

  13. jonathon abrams Says:

    doesnt help i only got 5 mintues and i wouldnt let me get no more i want more

  14. claribel Says:

    I get 18 cent a minutes my minutes run to fast how could I get 75 free minutes on my virgin mobile

  15. clifford Says:

    how do i get bonus minutes

  16. MELISSA Says:

    WHEN CAN I START EARNING THE FREE MINUTES?

  17. Tiffany Says:

    thanks virgin mobile i really need some damn airtime,because i always use up all my damn minutes!!!!!!!!!

  18. stacy Says:

    I really need the minutes bad.

  19. shaneika Says:

    who are you guys telling, i’m really in need of minutes. i was hoping i could get help on getting free minutes

  20. joe Says:

    thanks i would like frr minutes also

  21. Lakendra Says:

    I need this i only have 0.1 left

  22. Leslie Corter Says:

    This is the sweetest SUGARMAMA ever !

  23. Dannyelle Says:

    i think that its awwwwsome to have this program thanks!1

  24. Dimepiece Says:

    IT IS KOOL DAT U CAN EARN MIN N UR SPARE TIME OR WHEN U NEED SOME

  25. lil mama Says:

    this rocks for people needing airtime and information

  26. John Connor Says:

    sugar mama minutes have not been adding to my account total this past week.

    Before that, they’d appear in the sugarmama history and appear in the account history as +0.18, and the account balance would increase.

    Now they just appear in the sugarmama history, but the account balance isn’t going up and they’re not showing up in account history.

    Is sugarmama broken?

  27. Dwayne Crawford Says:

    Running out of time, I need frr mins!!!!!!

  28. Latoya Slaughter Says:

    I THINK THE SUGARMAMA AIRTIME IS WONDERFUL FOR THE VIRGINMOBILE SUPPORTERS.

  29. steven Says:

    i love sugarmama for free minutes

  30. Kyle Williams Says:

    Is minutes low hook up with VM get free minutes

  31. vanessa Says:

    how do i get free minutes?

  32. Alex Ferrer Says:

    I need extra free minutes, I’m in.

  33. deandrea myles Says:

    virgin mobile is a cool company and i will never change company

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