Mobile2Win Ties-Up with FreeMantleMedia to Launch Exclusive ‘Indian Idol’-based Mobile Content
Mobile2win (M2W) has entered into an exclusive partnership with FremantleMedia Ltd (owner of the Indian Idol format) for creating mobile content around the show. M2W has created and will be powering up a WAP site totally centering around Indian Idol content which includes wallpapers, animations, picture messages, colour logos, videos, true tones, polytones, monotones and the Indian Idol Mobile Game.
M2W will be conceptualising and creating the entire content. The content can be downloaded from operators throughout the country via GPRS and SMS. It is deployedl across operators and the wap site, Wap.setindia.com. This content is exclusively authorized to M2W and consists of Indian Idol’s mobile game, wallpapers of favourite contestants and the judges, animations, ring tones, videos (which include never before seen behind the scenes footage), caricatures, colour logos and ofcourse the Indian Idol theme song.
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