Tech Shout!

On Thursday, Pepsi and Motorola announced a promotion that will feature artists producing more than 150 original ringtones. Pepsi and Motorola are teaming up to offer downloads of original music and voice ringtones by Grammy Award winning artists such as Mariah Carey, Mary J. Blige, The All-American rejects and renowned producers like Scott Storch and Luny Tunes. Radio and internet advertising will also run the length of the promotion from May 15 through August 6.

All you have to do is look for a unique code printed under the cap of specially-marked Pepsi products: Pepsi, Diet Pepsi, Mountain Dew, Diet Mountain Dew, Sierra Mist and Sierra Mist Free. Enter the code online at www.pepsismash.com to learn instantly if you have won a ringtone. Select a ringtone from a catalog of more than 150 selections located on a custom ringtone store built on the recently launched Yahoo! Tones destination, where consumers can find the latest ringtones, games, wallpapers and more to personalize their mobile phones. Besides this, each Pepsi Cool Tones & Motorola Phones code is automatically entered into a sweepstakes for a chance to win a Motorola RAZR, Motorola SLVR or Motorola ROKR phone. More than 12,000 phones will be awarded during the promotion.

In support of the promotion, NewYork based Pepsi, a company which has had a long history in music and global internet brand Yahoo! developed the idea to create one of the first full-length music videos ever produced specifically for ringtones. Mary J. Blige and The All-American Rejects star in two separate videos that feature the original ringtones they wrote and recorded exclusively for the Pepsi Cool Tones & Motorola Phones promotion. The music videos, which include a medley of several of the artists’ ringtones, will premiere exclusively on Yahoo! Music at smash.yahoo.com. Blige’s video is currently featured on the site and The All-American Rejects’ video will be up later this month.

In order to bring the promotion to life for consumers, Motorola and Pepsi will also hit the road with the Motorola StudioMoto Mobile Tour, which is a 12-week mobile music experience that allows consumers to “Live Their Music” at beaches, festivals and other venues. The mobile music studio will have interactive displays that allow visitors to create music, content and messages for their mobile phone. Besides, guests are invited to visit the VIP lounge to enjoy cool, refreshing Pepsi products.

“These are new ringtones and ringtones videos from top artists that consumers won’t be able to find anywhere else,” said Dave Goldberg, Head of Yahoo! Music. “We are bringing together the power of Pepsi, Motorola and Yahoo! to give a voracious audience of fans the hottest content they want from the biggest acts in music.”