Tech Shout!

Mauj Telecom, a leading wireless solutions provider announced the launch of its mPremier service which offers exclusive content of Karan Johar’s much awaited film Kabhie Alvida Naa Kehna. This service was launched a day before this movie, which is popularly and briefly known as KANK was released in theatres.

Movie buffs can now download KANK songs, ring tones and wallpapers on their handsets, directly through mPremier. mPremier is available through all Indian cellular operators.Movie-based games are also available and are compatible with all Nokia, Samsung, Motorola and Sony Ericsson handsets.

Regional head (India & Far East), Mauj Telecom, Dippak Khurana said “Bollywood remains the most popular source of entertainment in India, and hence we are working with film production houses, music companies as well as cellular operators to bring more and more Bollywood content and new products on to mobile phones.”

“This tie-up with KANK is an apt vehicle to drive our objective. This initiative further proves that Mauj is at the forefront of producing quality wireless content and applications,” he said.

Mauj also has a voice portal (5057007) with most of the above mentioned features , plus the added facility of dedicating a song.

Besides, MSN India has a Flash-based site for KANK, which was developed by Mumbai-based Idealake Technologies. MSN India’s Flash-based site has the usual stuff like promotions, music, wallpapers and a photo gallery all revolving around the plot and characters of KANK.

The MSN site also features a no-brainer contest, with autographed movie CD’s and posters up for grabs!