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Helio Partners for Mobile Access to Yahoo!’s Services

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Friday, April 14th, 2006 | Related entries: Mobile Phones, Wireless

helio logo Helio LLC, the new mobile service has entered into an agreement with Yahoo Inc. that will give Helio customers access to a suite of Yahoo services such as Yahoo Search, Yahoo Mail, Yahoo Messenger, Yahoo News, Yahoo Sports and more on Helio’s 3G mobile services. yahoo logo

Sky Dayton, CEO, Helio LLC said, “There is millions of people who use Yahoo as their online hub of connectivity and who align with Helio’s target market.”

“By bringing Yahoo services to the Helio platform, we’re providing these people the opportunity to access their information and connect with friends from virtually anywhere nationwide, away from the computer, all through a familiar experience.”

Marco Boerries, senior vice president, Connected Life, Yahoo said, “We’re always looking for new ways to keep our users connected to their community of friends and personalized content.”

“Helio’s innovative service platform and 3G service enables our users to keep connected in new, unique ways including fast access to the best of the Internet, including Yahoo!’s powerful services, on their mobile phones.”

Helio, a joint venture between SK Telecom and EarthLink that will launch this Spring, will integrate Yahoo!’s services, including:

- Yahoo! Search: Helio and Yahoo! are partnering to provide a one-click access to a single-button Yahoo! search experience from the Helio device home screen that combines Yahoo!’s mobile Web, local and image content with Helio’s premium mobile content - videorings, music videos, games and more. For example, a Helio member can start a search by typing in a search term just as if they were dialing a phone number. This feature is provided by Yahoo! on Helio’s device home screen. Members will also be able to use Yahoo! Shortcuts to get information such as local restaurants, movie showtimes, sports scores, weather and stock quotes.

- Yahoo! News, Sports, Finance and more: Helio will provide one-touch links to a full range of Yahoo!’s content services including News, Sports, Finance and Movies. Additionally, for more immediate access to the latest information from Yahoo!, Helio will provide consumers dynamic news feeds on selected topics on their Helio device home screen.

- Yahoo! Mail: Helio members will have fast and easy access to their Yahoo! Mail account from anywhere, including the ability to reply, forward, delete and move messages to folders. Members will also be able to add, edit or delete contacts in their Yahoo! Address Book.

- Yahoo! Messenger: Yahoo!’s instant messaging service gives access to the existing friends’ list and the ability to send and receive messages. Members will also be able to set presence information to show friends and family when they are online and available to chat.

Helio and Yahoo! will also work to introduce new Yahoo! services to Helio members. This includes Yahoo! Go for Mobile, a full range of Yahoo!’s community, information and content services integrated into a single complete product experience.

Helio and Yahoo! will co-market the services across the Yahoo! network and other Helio marketing channels. The marketing efforts will showcase how easily Yahoo! users can extend their experience into the mobile environment with Helio’s 3G network and high-end devices.

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