Tech Shout!

CellNext, Indian wireless VAS and application solution provider, announced the launch of 6677 short code infotainment services. With 6677’s ABCD – astrology, Bollywood, cricket, mobile downloads and many other interactive mobile content, cellphone users can not only spruce up their phone ringers with the latest mobile ringtones, but also capture the latest news on their mobile phones. CellNext India has developed an exclusive website, 6677.in, to bring its infotainment services to users.

“There has been an rise in the demand for value-added services for mobiles by customers. 6677 is for the benefit of those looking to enhance and stretch the utility of their new generation cellphones to a wider level,� said Ajay Vaishnavi, VP and Head- Business Operations.

CellNext has partnered with major telecom operators across India to enable access to the mobile services featured on 6677.in, which are based on an SMS platform.

6677 provides customers with updates on news, flight schedules, weather, cricket and TV schedules. For those who watch the share markets CallNext will provide them with regular reports on stocks.

6677.in’s ‘infozone’ will also feature flight and railway schedules. 6677 will be the first service to broadcast railway enquiries in Hindi. The website also contains information pertaining to health, restaurants around the city, cocktails and mocktails.

The CellNext-powered ‘infozone’ also facilitates and supports features like chain messaging and SMSes in Hindi.

To celebrate Valentine’s Day, CellNext has entered into an alliance with Cafe Coffee Day to present lucky customers exclusive freebees and give-aways. Customers can take part in these contests from February 1-14.