Tech Shout!

Sony Ericsson has unveiled the K800 and K790 camera mobile phones, the very first set of handsets to be attached with the Cyber-shot brand. The mobile phones include a 3.2 Megapixel digital camera with Autofocus, Xenon flash and BestPic, Sony Ericsson’s imaging technology.

The K800 and K790 phones merge advanced image capture capabilities with high speed data transfer, making them perfect tools for shooting and sharing high quality pictures and videos. K800 is a dual-mode UMTS/GPRS phone and the K790 is a Tri Band EDGE phone.

Rikko Sakaguchi, Senior Vice President, Product and Application Planning, Sony Ericsson said, “With the Cyber-shot phone we aim to create a new lifestyle of ‘imaging communication’ by combining Sony Ericsson’s unique mobile applications and Sony digital imaging technologies.” Sakaguchi added, “Our aim has always been to innovate and create new values for the mobile life, and with the Cyber-shot phone we will enable anyone to enjoy an entirely new level of communication, taking quality pictures of anything, anytime and anywhere, and sharing their precious moments with others.”

The K800 and K790 handsets have a model Sony Ericsson design, with a large screen and receptive, tactile keypad with a sleek and stylish dual front phone design. To click some pictures you just need to turn the phones horizontally. Just slide the active lens cover downwards and a user interface similar to that of a Cyber-shot camera automatically appears.

BestPic, a new feature developed by Sony Ericsson, guarantees that you click every important picture. Press the shutter button once and get nine full quality 3.2 MP pictures to choose from in a time sequence - four pictures before and four pictures after the actual image you captured. All nine pictures are displayed as icons on the display. Simply scroll backwards and forwards through the nine images and save the ones you like best.

The K800 and K790 offer full support for a complete digital imaging lifestyle. Printing is possible without the need for a PC thanks to PictBridge, a feature that transfers pictures directly to a printer by using a USB cable. Storing and managing image files on your PC are made easy with the supplied Adobe software, and the phones are among the first to feature fully incorporated Picture Blogging. Picture Blogging in K800 and K790 allows users to create and update personal blogs directly from the phone in just a few clicks.

Business users will find the K800 and K790 valuable work tools while out of the office and the sleek Velvet Black casing fits neatly with the professional image. Full HTML browsing with RSS feeds and Google Search give you high-speed, graphic-rich Internet use. Support for standard push email and a connectivity suite comprising Bluetooth 2.0, USB 2.0 and Memory Stick Micro (M2) means that keeping in touch is effortless. A complete entertainment package including music player, 3D gaming and an RDS FM radio are also provided for business downtime or relaxation.

Both, the Sony Ericsson K800 and K790 will be commercially available in Velvet Black and start shipping worldwide during the second quarter of 2006. The options in the market will be:

K800i - Dual mode UMTS (2100 MHz) - GPRS 900/1800/1900 MHz for Europe, Asia Pacific, Middle East, Africa
K800c - Dual mode UMTS (2100 MHz) - GPRS 900/1800/1900 MHz for Mainland China. (Launch depends on availability of 3G services.)

K790i Tri Band EDGE 900/1800/1900 MHz for Europe, Asia Pacific, Americas
K790a Tri Band EDGE 850/1800/1900 MHz for Americas
K790c Tri Band EDGE 900/1800/1900 MHz for Mainland China

Features:

Connectivity- Bluetooth 2.0
- IrDA
- HTML Full Browser with RSS readers
- USB 2.0 Mass storage
- External antenna connector
- Memory Stick Micro (M2) slot
- Flight mode
- Multitasking
- USB cable, stereo portable handsfree and PC software in the box
- Talk time: up to 7 hours GSM/2.5 hours UMTS
- Standby time: up to 350 hours
- Size: 106 x 47 x 18 (22) mm
- Weight: 115 grams

Imaging and Messaging- 3.2 MP with Auto Focus Camera
- Xenon Flash
- BestPic
- Video and image stabilizer function
- 2-inch QVGA 262K TFT display
- Active lens cover
- Photo keys
- Cyber-shot user interface
- Memory for 100 pictures (at 3.2 MP), 64 MB internal user memory
- Video recording/playback
- Adobe picture/video PC SW
- 16x Digital zoom
- Auto red eye reduction
- DPOF and PictBridge
- Time line view of pictures
- Picture Blogging (powered by Blogger)
- PictureDJ and VideoDJ
- Standard push email (P-IMAP) support
- VGA camera for Video Telephony (no VGA camera in K790)

Entertainment
- Music Player (MP3, AAC, AAC+, eAAC+ support)
- Video Player
- Music DJ
- OMA DRM phase 1.x
- Streaming Audio/Video
- 3D games
- A/B buttons for horizontal games support
- RDS FM radio