Nowadays a lot of links are shared by web users online especially since the use of services like Twitter has grown. These bring into the picture URL shortening services that enable squeezing of a long URL into fewer characters for easy sharing. Google too makes URLs shorter for Google Toolbar and FeedBurner with the release of a new service called Google URL Shortener.
This service should particularly complement microblogging sites like Twitter that include character limits for tweets and status updates cites the official Google blog. Even on other means of short form publishing, a shorter URL allows users to conveniently express themselves.
Individuals who frequently use the Google Toolbar and FeedBurner should be able to take maximum advantage of this feature to effortlessly share content. Uesrs can now share, post and email links in a more fast and easy manner. Built on Google’s global infrastructure, it should offer users a number of benefits.
With the company’s scalable, multi-datacenter infrastructure, users are delivered superior uptime and reliable service. Shortened URLs are also claimed to be automatically checked to detect sites that could be malicious. Taking care of user security, it warns users when the short URL determines such sites. In addition to this, the service is also speedy.
In addition to this, Google Toolbar also added an interesting Share feature for Internet Explorer and Firefox. Allowing users to share effortlessly to Blogger, Delicious, Digg, Facebook, Gmail or other services, for those who use it frequently can save a step by adding them as buttons in the settings option in the Share menu. Google’s My Location feature has also graduated from Toolbar Labs. The attribute is now available in Toolbar for Internet Explorer.
Since it’s not a stand-alone service, the Google URL Shortener can’t be used to shorten links directly. Presently, the service is available only from the Google Toolbar and FeedBurner. The service could be made available for large number of users in due course if it proves useful. All features are live now.