Tech Shout!

India-based mobile VAS company People Infocom (Mauj) and Bharti Telesoft Ltd, a global provider of value added products and services, have announced that they are joining hands to offer a wide array of value added content over Unstructured Supplementary Service Data (USSD) to operators in India and oversees.

The wide range of value added services that Mauj Mobile and Bharti Telesoft intend to offer customers is Astrology, Cricket Info, News, and Devotional Content. All this material will be delivered over a simple to use, browser-based interface, to encourage service uptake.

Currently only the North Zone of India receives the work of the two companies. But Mauj Mobile and Bharti Telesoft sight potential in working together globally, with demand from the Middle East region looking very positive for a strategic partnership, which leverages the feature-rich platform and applications strengths of Bharti Telesoft, and the broad range of content of Mauj Mobile.

Manoj Dawane, CEO, People Infocom, stated, “Mauj Mobile has always associated with some of the best businesses in the industry. All our business initiatives are an effort to endorse our commitment towards providing our customers with some of the best mobile applications possible. Bharti Telesoft is a reputable name in its own right in the VAS space and we are extremely excited about the prospects of taking this promising partnership to markets abroad”

Sanjiv Mital, CEO, Bharti Telesoft, noted, “We believe that the ease with which subscribers can navigate and use services with USSD will help bring VAS to a very wide audience. As operators also embrace USSD as a quick and simple way to extend new services to their subscriber base, we see a very bright future for the technology. With Mauj’s extensive range of compelling content and our proven expertise in USSD and other platform-based solutions in the VAS space, we are confident that we have a winning proposition and partnership to take to new markets.”

This strategic partnership means a lot to both the companies. While the project adds to Bharti Telesoft’s 400+ number of installments, it also represents MAUJ’s 20 millionth download.