Tech Shout!

As a part of a limited beta test, internet search giant Google is seeking mobile website developers to put up Google ads on their respective sites.

Self Made Minds received an email inviting them to participate in a new beta for AdSense for Mobile ads. Part of the email reads:

As part of our efforts to develop new and improved AdSense products for our partners, we will begin a limited beta test for AdSense for mobile. AdSense for mobile allows publishers to monetize their mobile websites through the placement of targeted text ads. Publishers can take advantage of the fast-growing mobile advertising market and benefit from our targeting technology.

The tests are being conducted in U.S. markets only and are available through the current Adsense network, which enables website developers earn revenue by placing ads on their sites. Google operates the backend network that positions ads on the sites related to site content. And every time a visitor clicks on the ad, it converts into revenue for the site owner.

At present Google is supporting mobile sites which are coded in one of the three mobile markup languages including WML (Wireless Markup Language), XHTML (Extensible Hypertext Markup Language) and CHTML (Compact HTML) in order to use AdSense for Mobile, according to a Google AdSense for Mobile help page.

Google had already kicked off testing advertisements on their mobile search results last year. This is just going to further expand their program.

“Mobile advertising is a huge opportunity for us starting with the basic premise that there are something like 3 billion or so handsets in the world,” said Dilip Venkatachari, director of product management responsible for mobile monetization efforts at Google, in a recent interview, whilst speaking about their plans for Google AdSense for Mobile.

So if you think you fit the bill, then apply now. Here are some ways that will help AdWords advertisers to create mobile search ads.