Tech Shout!

After achieving the 10M monthly mark in the UK, MySpace has now attained one more breakthrough feat. MySpace has proudly made known that it is much ahead in the race than other rival social networking sites, as per multiple metrics. MySpace is currently the topmost and most trafficked website in the U.S., and it has now crossed the 70 million active monthly unique user mark in America. Now this means that one in every four Americans used MySpace last month, according to newly released data from comScore MediaMetrix.

Chris DeWolfe, CEO and co-founder of MySpace said, “This is just the beginning of MySpace’s evolution and we’re excited to see the continued growth and engagement among our users.” DeWolfe added, “Whether uploading a video, registering to vote, or catching up with friends, MySpace continues to be a central part of people’s lives.”

New data collected by comScore MediaMetrix has revealed that internet users are more engrossed and caught up with MySpace in comparison to all other social networks. Below are the big achievements that the social networking site has attained:

Total time spent on MySpace by users is three times its closest competitor.

MySpace continues to lead in average minutes spent per person per month with more than 200 minutes on average.

MySpace users visit the site 20% more often than the closet competitor in the social networking category.

MySpace users spend about 10 minutes more each month on the site than the closest competitor in the social networking category.

MySpace has 3 times more minutes on the site than its closest competitor in the social networking category.

(The above inferences are by comScore)

Among teen Internet users MySpace ranks as the brand with the highest overall Differentiation and Brand Stature, according to Young and Rubicam’s industry standard BrandAsset Valuator (BAV).

Around 80% of 12-17 year olds use MySpace at least weekly, which is four times more than any other social network, as per a report issued by Forrester.

“MySpace is clearly leading the social networking category with the largest, most engaged audience as compared to all other social networks,” said

Jack Flanagan, executive vice president of comScore Media Metrix

. “Our data also shows that MySpace continues to grow at a strong pace.”

“MySpace is in a unique position as one of the strongest, most valued brands in the highly coveted teen audience,” said

Ed Lebar, managing director of BAV Consulting

. Adding, “Our BrandAsset(r) Valuator showed MySpace as outpacing all other social networks and portals in terms of brand Differentiation and Energy.”

Apart from growth in the U.S., MySpace is enjoying strong international growth and intends to expand into 10 additional countries in 2007. Just a few days back, MySpace launched the MySpace Beta, which is essentially a YouTube look alike. Banking on this new service, the site has experienced unbelievable video growth driven by user interface changes and dozens of industry content associations.