MySpace launches ‘Take Down Stay Down’ to Protect Video Clip Copyright
On Friday, renowned networking website MySpace introduced a copyright protection software for video content.
The feature titled ‘Take Down Stay Down’ prohibits users from reposting videos that have been removed at the request of the copyright owner. This new feature is a content protection measure based on Audible Magic technology.
Fox Interactive Media is a division of NewsCorp, which includes MySpace among its media holdings.
Speaking about this, Michael Angus, executive vice president for Fox Interactive Media said, “We have created this new feature to solve a problem that has long frustrated copyright holders and presented technical challenges to service providers.”
The move aims to “prevent copyrighted content from being reposted by the same or a different user after it has been taken down by the copyright owner,” Angus noted in a statement.
MySpace already incorporates a number of copyright protection features, such as an audio filtering application which screens audio files to prevent people from uploading bootlegged music; a video filtering application, which screens video files to prevent illegal video uploads; and a Content Take Down tool, which makes it possible for copyright owners to request unauthorized content be taken down. But I’d say there’s surely no harm in adding one more.
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