Tech Shout!

Yahoo India and Jagran Group have jointly announced the launch of a new co-branded Hindi news and current affairs web portal. This portal integrates the Hindi content of Jagran with Yahoo India’s online services.

The portal also incorporates Jagran’s original content across news, current affairs, sports, entertainment etc. And Yahoo complements the contents with internet products and services offered in seven Indian languages, including Yahoo Search, Mail and Messenger.

According to Aparna Pujar, Director-Products, Media and Entertainment, Yahoo India, “This is a partnership that will reshape the online Hindi news and current affairs landscape – in terms of customer experience, user engagement and monetization. Yahoo! India and Jagran will together provide the most compelling experience in online Hindi news and current affairs to our users who constitute over 80% of India’s online audience.”

While Sanjay Gupta, CEO, Jagran Group said, “This platform will help rebrand and rescale the Hindi online space and leverage the strengths of both the organizations in creating a very powerful online property. We looked for a partner that stood for leadership and credibility in the online media space, which understood the pulse of internet audiences and had a customer-centric focus as central to their business approach. Yahoo! India definitely represents all these and more”

Undoubtedly the new portal will enhance Hindi online experience and thus it will attract Hindi online users across the globe.

You can visit the Yahoo and Jagran’s co-branded portal at http://in.jagran.yahoo.com/index.html.