Yahoo! India announces Trade Engagement Initiative for the Indian Market

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Thursday, August 2nd, 2007 | Related entries: Internet

Yahoo! India advertising site screenshot

Yahoo! India has unveiled a new site advertising.yahoo.co.in, which is a trade engagement initiative. Essentially the site offers a quick look at the latest in the digital industry and how Yahoo! India can help you connect with your target consumers and audience. The site can be accessed at http://in.advertising.yahoo.com

The latest Yahoo site has been exclusively created and conceptualized for the advantage of the advertising, marketing and trade community in the Indian market. The editorial content includes Webcasts and Podcasts from advertising experts worldwide. Apart from that it will also consist of guest feature articles along with aggregates news feeds from popular portals like exchange4media and agencyfaqs.

Pearl Uppal, Director Sales, Yahoo! India said, “We are happy to announce a special site dedicated to the advertising and media fraternity. This will help us effectively create a platform for dialogue, sharing of views, evaluation techniques and other relevant information on online advertising.”

The innovative features in the new Yahoo site include:

Brain Food: Original Yahoo! India Research, Guest Articles and more

Ad campaign statistics, analysis & information on Yahoo! India

Latest Indian advertising Industry news through RSS feeds from popular sites

Gallery with some of the best creative works from across the country

Yahoo! Summit Series globally and Big Idea Chair winners

Podcasts and Webcasts featuring global prominent speakers (creative, media advertisers and marketers)

Yahoo! India Advertising services and key contacts

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