Tech Shout!

Google seems to be was too startled and shocked about the recent accusation of the search giant being involved in click fraud. After the news on Google’s click-fraud deal being considered by an Arkansas judge, the latest development in this case is that from next week onwards Google will start providing its

AdWords users with data on how many times it believes their ads have been clicked on falsely. With the company at present facing off with some of its advertisers in court over the issue, this effort will not only prove that Mountain View, California is serious about combating click fraud and tackling the problem head on.

According to Google, it decided to offer the service as a way to give advertisers a real-time view of how many clicks the company is filtering out as fraudulent. Some advocacy groups claim that as much as 15 percent of all clicks may be invalid, a number the industry and advertisers seem to disagree on.

Shuman Ghosemajumder, business product manager for trust and safety at Google said, “Advertisers asked us for more transparency on this issue. Until now advertisers haven’t had a great deal of data to compare from their own accounts in order to be able to understand what Google is doing for them.”

Ghosemajumder added, “Our goal is to provide that transparency so advertisers who previously may have been unnerved or concerned about these wildly exaggerated figures will be able to see now what Google is doing to protect them.”

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