Tech Shout!

Martha Stewart, the business magnate, entrepreneur, and home-making advocate, who had been convicted of lying to investigators in a scandal involving her sale of ImClone Systems stock, is now planning to start an online social network similar to MySpace.com, but aimed at adult women, news.com reported.

Stewart’s company Omnimedia said that the site will be targeted at women aged 25 to 45 who want to get together, swap photographs and recipes and chat to home design experts.

“There is no place like MySpace, like Friendster, for that demographic,” company’s chief executive, Susan Lyne said.

The social network would be part of the Marthastewart.com Web site, founded by lifestyle expert Martha Stewart, rather than a separate Web site like MySpace.

The community is tentatively slated to release by Q2 of 2007, a spokesStewart said.

MySpace which is also known as a social networking interface boasts more than 56 million members, many in their teens and 20s. It has prompted the launch of competing sites, such as JibJab Media’s JokeBox.com and Sisterwoman.com, which is designed for women over 21.