eBay acquires Sweden’s Online Auction Website Tradera.com
eBay has bought Tradera.com, an online auction website in Sweden for about 365 million Swedish Kronor, with additional purchase costs and an adjustment for net cash acquired.
Through the deal, the companies view the possibility of expanding online trading in Sweden and thereby offer more opportunities to Swedish buyers and sellers.
Tradera.com, launched in 1999, allows auction-style trading for buyers and sellers throughout Sweden. Tradera.com is said to have more than 750,000 listings at any given time and offers a venue where buyers and sellers can trade across an array of categories, from collectibles and home decor to antiques and electronics. eBay Sweden, which was launched in April 2005, focused on both auction-style and fixed-price trading.
“Tradera.com has built an impressive business in Sweden,” said Philipp Justus, senior vice president and general manager of eBay Europe. “An e-commerce pioneer with a strong community focus, Tradera is a natural fit with eBay.”
“Our partnership with eBay validates Tradera.com’s success and position in the industry,” said Jonas Nordlander, managing director of Tradera.com. “By joining forces, Tradera and eBay can help provide Swedish consumers with more opportunities to trade on a national and international basis.”
“We’re excited to welcome Tradera.com to the eBay family,” said Fredrik Ahlberg, managing director of eBay Sweden. “Tradera has helped pave the way for online trading in Sweden and we believe Tradera can help us create the best shopping experience for local buyers and sellers.”
eBay does not expect the deal to have a material impact on its financial guidance as issued in connection with its Q1 earnings release on April 19, 2006.