Tech Shout!

On Thursday, CBS announced that it had entered into a deal with Yahoo! Inc. to relay video content from “60 Minutes” on Yahoo’s media properties.

The content will be available this fall when 60 Minutes begins its 39th season, and will be having a special preview of the programming available from Sunday, March 26, which will feature an exclusive interview with Tiger Woods.

When the service unveils, users will have access to 60 Minutes content throughout Yahoo!, including on the News, Sports and Entertainment sites, as well as on a newly formed “microsite” on Yahoo! devoted to 60 Minutes content.

That site would be updated following each broadcast with two packages: one expanding on a segment aired on television and the other based on a topical news theme.

Sean McManus, President, CBS News and Sports said, “This deal with Yahoo! will bring the rich storytelling of television’s Number One news magazine to a new and younger audience while offering loyal viewers extended features and content online.” McManus continued, “We believe this is an important step toward establishing 60 Minutes as the news magazine of the future.”

“With the addition of 60 Minutes video to Yahoo!, our users will have access to one of the most respected news franchises, programmed and edited with Yahoo!’s audience in mind,” said Lloyd Braun, Head of the Yahoo! Media Group. “We’re focused on creating an experience that gives users a complete picture of the stories and issues important to them.”

This is not the first time that CBS and Yahoo have struck a deal, in December 2005, broadcast network CBS and Yahoo had teamed up for CBS’s “Comedy Bowl,” streaming commercial-free episodes of CBS’s Monday situation comedies How I Met Your Mother and Two and a Half Men via Yahoo TV.

“We are thrilled to be bringing ‘60 Minutes’ to an Internet powerhouse like Yahoo!,” said Larry Kramer, President of CBS Digital Media on the ‘60 Minutes’ deal. “This offering underscores our strategy of bringing our best content, whether it’s news, sports or entertainment, to every possible platform. Working with Yahoo! to create a robust and unique microsite exposes our news content to a broader audience of online users.”