Tech Shout!

MSN India has joint hands with Astrolife.com, one of the People Group’s online properties, to offer astrology believers the best astrology related content and services. Now, Astrolife.com will power MSN India’s Astrology channel.

Accordng to Jaspreet Bindra, Country Manager, MSN India, “”We are indeed pleased to partner with Astrolife; this is our second partnership with the People Group and we know that MSN India users will benefit from the services that Astrolife.com provides.”

In the future, Astrolife also intends to come up with various offers such as online consultations, as well counseling on Tarot, Western Astrology, Numerology, Vedic Astrology, Chinese Astrology, Vaastu, Feng Shui, and Biorhythm amongst other alternative ways of Divination. This will be backed by a panel of astrologers with international acclaim, such as Marjorie Orr, Jaya Shekar, Satish Sharma, and Niraj Mancchanha.

In order to access Astrolife in MSN India’s Astrology channel, all users have to do is log on to msn.com. In fact, during the launch of AStrolife, Marjorie Orr, the well known astrologer launched her E-book called Annual Forecast 2007, which provides a detailed annual forecast for each sun sign.

Speaking about her new E-book, Marjorie Orr said, “”It gives me great pleasure in presenting Annual Forecast for 2007, authored specially for the Indian audience. The E-Book features annual and monthly forecast for each sun sign along with personality analysis exclusively for Astrolife.com customers. This association with Astrolife has given me an opportunity to reach out to a larger audience in India. Many people in India plan major activities in life on the basis of astrology and this e book will be an ideal guide for the believers.”

A really good feature of Orr’s E-book is that the book has a detailed personality analysis for each sign, which include career choice, essence, romance, family, ravel, fitness, fashion, money, color, karma and symbols that are associated with each sun sign.

MSN India feels that their association with Astrolife will provide them with a whole new set of audience. In fact, this happens to be the MSN India’s second partnership with the People Group. Their first partnership resulted in Shaadi.com as the matrimony partner.

Raj Rao, Business Head, Astrolife said “Astrolife provides the widest range of New Age Science services. Apart from western astrology services that we offer what is unique about Astrolife.com are the automated reports and services based on Vedic Astrology. With our offerings on Astrolife.com we have tried to make it easier for people to use the science of Astrology for their personal growth.”

So what do the stars foretell for MSN India this time around? Will this partnership be profitable for MSN India? We’ll just have to wait and watch.