Tech Shout!

Google has just announced a Google Mobile Ads test for advertisers in India as part of an international test in France, Italy, Netherlands, Spain, China, Ireland and Australia.

Google Mobile Ads are a new text-based ad format that has been successfully tested with Google AdWords advertisers in the US, UK, Germany and Japan and appear with the users web and mobile web results found on a mobile device.

Google Mobile Ads test will allow a wider range of advertisers to reach users with significant information when they’re on the move. For instance, when users search for ringtones, they may see an ad to purchase or download one of the latest ringtones, directly from their mobile device.

Google Mobile Ads will have the same basic features as PC Text Ads although there are a few differences such as the character limit and call feature. The Google ads, which will be clearly marked ‘[Ad]‘, will appear above and below the search results when a user searches on their mobile phone. With Mobile Ads, advertisers are now able to link users to their mobile website or enable them to call their business directly through click-to-call. The auction bidding model will be based on Quality Based Bidding. Mobile Ads will not bid against Google Adsense Text Ad keywords that appear when a user searches Google.com from their desktop.