Tech Shout!

Google and SONY BMG MUSIC ENTERTAINMENT have collaborated as partners, to make SONY BMG, the music company’s music video collection available for online streaming. Users will be able to watch any video from SONY BMG MUSIC ENTERTAINMENT on Google Video for free, starting this month.

In the coming months, Google also said that its users would also be able to access content from SONY BMG MUSIC ENTERTAINMENT artists through partner Web sites in its AdSense Network.

SONY BMG MUSIC ENTERTAINMENT will gain from this partnership, as the music company will be able to monetize its music video content online by leveraging Google’s advertiser network of advertisers. SONY BMG MUSIC ENTERTAINMENT music video catalog is to be sponsored by Google advertisers, thus making it absolutely free of cost to all its users. The advertising revenue generated will be shared by SONY BMG MUSIC ENTERTAINMENT and Google.

“Google is a defining force in the ongoing development of the Internet, and we’re extremely pleased to be expanding our video relationship with them,” commented Thomas Hesse, President, Global Digital Business, SONY BMG MUSIC ENTERTAINMENT. “We see this agreement as an important part of our overall strategy to innovate, find new ways for our artists to connect with their fans, and develop new revenue streams. We look forward to working closely with Google as we roll out this ambitious new effort.”

“Continuing to give users access to premium online content is a key strategic focus for Google,” said David Eun, Google’s vice president of content partnerships. “By combining our network of hundreds of thousands of advertisers, unequaled distribution via our publisher network and high quality content like SONY BMG MUSIC ENTERTAINMENT’s music video library we can meet online user demand, provide advertisers a new way to communicate with their customers and give content holders a way to monetize their content while respecting important copyrights.”

In the next few months, SONY BMG MUSIC ENTERTAINMENT will work with Google to distribute select videos from its archives to web sites around the globe via Google’s AdSense publisher network. Thus it would be very easy for music enthusiasts to access streaming premium content while surfing the Web. And, what’s better is that it will be available at no cost to the user.

Web publishers will be able to easily display videos that match the tone of their sites adding value to their online content and creating a new way to earn revenue from their sites. For example, a fan site devoted to a particular artist can run ad-supported music videos from that artist. Each time a user is interested in the accompanying ad and clicks on the video, the web publisher, SONY BMG MUSIC ENTERTAINMENT, and Google accrue revenue.

SONY BMG MUSIC ENTERTAINMENT and Google will also work together to create a new service that will allow music fans to access user-created music video content featuring certain material from SONY BMG MUSIC ENTERTAINMENT’s library of recorded music, while at the same time respecting the rights of artists and copyright holders.