Google, Yahoo and Microsoft Team up with Interactive Advertising Bureau to Identify Click Fraud
Leading Internet search engines Google and Yahoo as well as Microsoft are now joining hands with an advertising trade group Interactive Advertising Bureau. These companies are taking this initiative in order to find a better way to identify and measure click frauds, which is a scam that has raised doubts about the Web’s trustworthiness as a marketing vehicle.
In recent times, click fraud has attracted an increasing amount of attention in the middle of class-action lawsuits as well as industry studies which assert advertisers have been collectively overcharged by more than $1 billion just for bogus sales leads over the past four years.
Click frauds have different twists, but the end result is usually the same, where merchants are billed for fruitless traffic generated by someone who repeatedly clicks on an advertiser’s Web link with no intention whatsoever of buying anything.
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