Tech Shout!

Today, AMD unveiled its new processor family called Phenom. The AMD Phenom processors are the world’s first true dual-core and quad-core processors. The company publicly demonstrated its power at a San Francisco event.

In a demonstration in San Francisco, AMD previewed an eight-core platform, codenamed “FASN8,” pronounced “fascinate,” to show the first AMD silicon-based next-generation eight-core platform. The demonstration platform includes two true quad-core AMD Phenom processors, the new DirectX 10 ATI Radeon HD 2900 XT, as well as an upcoming AMD next-generation, high-performance chipset, due in the second half of 2007. This platform illustrates AMD’s leadership in developing a single solution with increased levels of integration to boost real-world performance.

According to Bob Brewer, corporate vice president and general manager of AMD’s desktop division, “AMD has always enjoyed a great bond with the enthusiast community, and the introduction of the AMD Phenom processor family will take our relationship to new heights. We continue to focus on listening to and addressing users’ evolving needs. AMD is confident the performance enhancements enabled by true quad-core client technology in computing-intensive environments will allow them to realize new possibilities and find new inspiration.

AMD Phenom processors are uniquely designed to facilitate intelligent uses energy and system resources that are reliable, virtualization-ready and energy efficient, driving optimum performance-per-watt.

All AMD Phenom processors will feature resources like an integrated DDR2 memory controller, HyperTransport technology links, and 128-bit Floating Point Units, for improved speed and performance in floating point calculations

Enthusiasts, digital content creators and mainstream users alike are seeking more immersive, visual computing experiences - developing and navigating rich 3D worlds, finding new ways to create and share digital media and memories, and pushing the limits of productivity with intense multitasking. AMD Phenom processors are designed for the exceptional performance and capabilities customers want, employing state-of-the-art platforms and a next-generation processor architecture.

AMD expect desktops from Alienware, ASUS, Gigabyte, MSI and NVIDIA using the new Phenom chips to ship soon.